Negative brand names are surprisingly common in the marketplace (e.g., Poison perfume; Hell pizza, and Monster energy drink), yet their effects on consumer behavior are currently unknown. Three studies investigated the effects of negative brand name valence on brand name memory and liking of a branded product. Study 1 demonstrates that relative to non-negative brand names, negative brand names ...

Previous research has consistently shown differences between the processing of proper names and of common nouns, leading to the belief that proper names possess a special neuropsychological status. We investigate the category of brand names and suggest that brand names also have a special neuropsychological status, but one which is different from proper names. The findings suggest that the hemi...

What are brand names? This question has fascinated marketers and researchers for decades and has been addressed from various perspectives. There is the marketing view that brand names are part of the actual product and services (e.g., Javed, 1993); there is the branding view that brand names are linguistic symbols associated with a set of new meanings (Aaker, 1991; Keller, 1998); there is the s...

OBJECTIVE To study drug prescribing by brand name versus generic name in an Australian teaching hospital. RESULTS Overall, 53% of drugs were prescribed by brand name. Brand names were preferred when they were shorter and easier to remember and spell, when there was only one brand on the market, and when the brand name ended in an x. CONCLUSION Doctors might be encouraged to prescribe generi...

Providing appealing brand names to newly launched products, newly formed companies or for renaming existing companies is highly important as it can play a crucial role in deciding its success or failure. In this work, we propose a computational method to generate appealing brand names based on the description of such entities. We use quantitative scores for readability, pronounceability, memora...

Examines how corporate names add value to branded fast moving consumer nondurable goods. Uses conjoint analysis to test combinations of brand names, corporate names and prices of confectionery countlines. The results show that both brand names and corporate names add value although some add more value than others. The market is price sensitive so pricing above a threshold level wipes out much o...

OBJECTIVE India has more than 20,000 registered pharmaceutical manufacturers. Consequently, there is a flood of brand names to choose from. We conducted this study to analyse and sort out the multitudinous brand names thronging the Indian market, and identified those that could create a possible confusion. MATERIALS AND METHODS Recent issues of drug formularies like Indian Drug Review, Drug I...

This paper describes the first stage of research towards automatic recognition of brand names (trademarks, product names and service names) in Swedish economic texts. The findings of an exploratory study of brand names in economic texts by Malmgren (2004) are summarized, and the work of compiling a corpus annotated with named entities based on these findings is described. A Named Entity Recogni...

With this study we wanted to test the hypothesis that individual like and dislike as occurring in relation to brand attitude can be objectively assessed. First, individuals rated common brands with respect to subjective preference. Then, they volunteered in an experiment during which their most liked and disliked brand names were visually presented while three different objective measures were ...